With a presence in over 130 nations, Cooper Vision is a leader in the contact lens sector. It offers indispensable assistance to eye care practitioners and users. Through groundbreaking advancements, it enables countless individuals to experience improved vision daily.
OBJECTIVE & GOAL
Our mission encompassed crafting packaging resonating with the product category and generating high-quality 3D renders for seamless integration into social media assets. Furthermore, we aimed to curate tutorial videos tailored to their Toric and Multifocal lenses to amplify brand engagement and consumer education across digital channels.
PACKAGING
Our design team strategically incorporated a wave pattern into the contact lens packaging, using this design to symbolise the hydrating solutions crucial for lens care. This thoughtful visual cue enhances the customer's unboxing experience, immediately communicating the product's focus on moisture retention and comfort.
3D RENDERS
To provide a uniform and enriched visual experience, we generated high-quality 3D renders for Cooper Vision's product lineup. This initiative improved the detailed representation of the lenses and elevated the brand's digital and social media collaterals. Advanced 3D graphics significantly contributed to a cohesive and immersive visual identity, enhancing user interaction and engagement across digital touchpoints.
TUTORIAL VIDEOS
Our content marketing strategy is centred around the innovative use of audio-visual and textual elements to create engaging and informative tutorial videos for Cooper Vision. This strategy was implemented to build trust and loyalty through proper usage techniques and reinforcement of key messages. The result was an effective educational tool that enhances user experience and empowers customers with the knowledge to use our products effectively.
TAKEAWAYS
In our collaboration with CooperVision, we have demonstrated the transformative power of strategic design and digital integration in enhancing brand resonance and consumer education. By innovating packaging, creating high-fidelity 3D renders, and producing informative tutorial videos, we've deepened the connection between CooperVision and its global audience.
Case Studies
