From our research, we discovered that symbols like swords and shields resonate strongly with security firms. Hence, we incorporated these elements into our logo design. However, we utilised bold lines and negative space to infuse a modern touch, steering away from the traditional medieval aesthetic. Employing disconnected lines throughout the structure, we aimed for a sleek and angular appearance. To tailor it to the drone industry, we reimagined the sword's guard cross to resemble a drone's propellers, ensuring relevance to our specific domain.

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For Binford's visual identity, we strategically selected an aerial-inspired palette to echo the essence of drone technology. The primary colours of medium aquamarine and phthalo green offer a vibrant, energetic feel, symbolising innovation and growth. Cadmium green and eerie black serve as secondary colours, grounding the scheme with depth and sophistication. This dynamic combination reinforces Binford's cutting-edge appeal and establishes a solid and memorable brand presence.

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Our design team expertly crafted a suite of brand assets for Binford, embodying the brand's ethos in every element. The selection includes: - Sophisticated brochures. - Detailed tri-fold pamphlets. Distinctive visiting cards featuring our aerial-inspired colour palette and elements.

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In summary, our collaboration with Binford is a testament to the power of strategic branding in the digital age. By crafting a logo that blends traditional security symbolism with modern sleekness and a colour palette inspired by the aerial nature of their technology, we've created a visual identity that resonates with their core values of innovation and advancement. Coupled with meticulously designed brand assets, Binford is poised to command attention and establish itself as a leader in the ever-evolving landscape of military drone manufacturing.

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