Storynest.ai

Building a Bigger Nest- The Ad Campaign That Increased Storynest.ai's Revenue

Technology
Artificial Intelligence
B2B
Global

Process

Built for storytellers, bloggers, and educators, this AI-powered platform transforms how content is created. With tools to generate dynamic plots, build immersive worlds, and produce engaging material, it empowers creators to write smarter, faster, and more innovatively. From aspiring writers to seasoned experts, the platform simplifies the creative process, making imagination flow effortlessly.

Objective & Goal

The objective was to streamline campaigns by improving targeting, eliminating inefficiencies, and enhancing relevance. We focused on keyword optimisation, budget alignment, and asset utilisation to drive measurable performance gains.

Approach

To improve performance, we refined targeting, restructured ad groups, and optimised landing pages for greater relevance. We aligned conversion goals with campaign objectives, adjusted the budget allocation, and maximised asset use. The introduction of new ad formats and improved audience targeting helped expand reach and engagement.

EXECUTION
EXECUTION
EXECUTION
EXECUTION
EXECUTION
EXECUTION

Execution

Our strategic execution focused on optimising key areas to maximise campaign performance. We fine-tuned keyword targeting by shifting broad match keywords to more precise phrase and exact matches, alongside enhancing negative keyword lists for cleaner traffic. Ad groups were restructured to focus on specific themes, minimising internal competition, while unique landing pages were created for improved relevance. Conversion goals were aligned with campaign priorities, and we experimented with budget allocation to balance high-performing and exploratory efforts. Performance maximisation campaigns were optimised by utilising all available assets and adding audience signals for better targeting. Finally, demand generation ads were introduced to target users across platforms like YouTube, Gmail, and Google Discover, leveraging customer lists and lookalike audiences to drive greater engagement.

Results

The period from August to November revealed important shifts in campaign performance. Marketing spend increased substantially, from $3,236 in October to $5,837 in November, driven by expanded targeting and the adoption of innovative ad formats. As a result, Customer Acquisition Cost (CAC) climbed from $32.69 to $50.32, reflecting the broader audience focus and higher investment in exploratory campaigns.

The benefits of these investments were clear. Revenue from new subscribers saw a remarkable jump from $1,142 to $7,244, illustrating the success of our improved targeting and fresh ad strategies. Additionally, Average Order Value (AOV) increased significantly, from $14.26 to $62.45, signifying that we were acquiring more valuable customers. Although Return on Ad Spend (ROAS) declined slightly by 0.08%, this was expected as the new strategy focused on building awareness and promoting new features, which required higher upfront investment.

Takeaways

  • The rise in CAC was counterbalanced by higher-quality customers, shown by the increase in AOV.
  • The significant revenue growth proves the success of the revised strategy, especially Demand Gen Ads and Performance Max optimization.
  • The slight drop in ROAS is aligned with our long-term growth objectives, with a focus on strategic awareness rather than immediate returns.

The revised approach to Google Ads for Storynest.ai has yielded substantial improvements in revenue and customer value, laying a strong foundation for future growth. While costs have increased, the metrics demonstrate that these investments are paying off through higher returns and better audience engagement.