As designers, we delved into the psychology of shapes, colours, and typography to ensure that the logo embodied professionalism and trustworthiness, key attributes in the financial industry.

Crafting Spendemic's colour palette was a thoughtful process. Desaturated Cyane and Moonstone Blue emerged as primary colours, harmonised with Platinum, Japanese Laurel, and Forest Green as secondary hues. This selection was guided by a nuanced understanding of colour psychology, leveraging the subtle associations each colour brings to mind. The desaturated blues convey a sense of modern professionalism, while platinum and forest green evoke prosperity. Japanese Laurel adds a refined touch, creating a palette that embodies Spendemic's dedication to providing trustworthy and innovative financial solutions.

Spendemic's typography strategy revolves around the seamless integration of Playfair and Monrope fonts, striking a delicate balance between playfulness and functionality. Playfair introduces a hint of sophistication and character to the brand's visual language, reflecting Spendemic's innovative approach to financial services. At the same time, Monrope ensures clarity and readability, enhancing overall communication effectiveness. This pairing elevates Spendemic's aesthetic appeal and strengthens its brand identity, conveying professionalism and accessibility to its audience.

Our collaboration with Spendemic involved the creation of various collateral items, such as business cards, debit/credit cards, IDs, social media designs, and digital interfaces. We focused on maintaining Spendemic's brand identity and ensuring a cohesive visual presence across different channels

In summary, our collaboration with Spendemic exemplifies the importance of strategic design in building a solid brand identity. We successfully crafted a logo and brand language that resonates with the financial services sector by focusing on simplicity, memorability, and cohesion. The deconstructed 'S' icon, complemented by a carefully curated colour palette and typography selection, communicates Spendemic's commitment to professionalism, trustworthiness, and innovation. Our creation of collateral items further reinforces Spendemic's brand identity across different channels, ensuring a cohesive visual presence and positioning them as a trusted partner in corporate payments.