Reeling in Talent - Bohiyaanam Talent Solutions' Breakthrough with Social Media Reels
Process
RESEARCH
INFORMATION ARCHITECTURE
WIREFRAMES & HI-FIDELITY DESIGN
DEVELOPMENT
USER TESTING
Bohiyaanam Talent Solutions extends the legacy of the Bohiyaanam Group into the staffing and HR consultancy realm by capitalising on 20 years of corporate insight. Specialising in the IT sector across India, UAE, and GCC, they offer services, including recruitment for IT and non-IT roles, expert HR consulting, and scalable staffing solutions tailored to unique needs.
OBJECTIVE & GOAL
Our goal was to amplify Bohiyaanam Talent Solutions' online visibility and engagement through adaptive social media practices despite fluctuating algorithms. By developing impactful content highlighting the brand's identity, we sought to increase organic reach and foster stronger connections with the audience.
APPROACH
Our strategic approach began with a thorough analysis of the target demographic's preferences across Instagram, Facebook, and LinkedIn. This research guided our content creation, emphasising diversity in our posts and consistency in our engagement efforts to deepen brand connections. We employed a data-backed adaptive strategy to continually fine-tune content delivery and effectiveness.
EXECUTION
We developed a diverse content portfolio, including static posts, carousels, stories, and trend-driven reels to capture audience engagement across platforms. Recognising the cyclical nature of the HR industry, our strategy emphasised tapping into critical seasonal events such as placement seasons, appraisals, and recruitment spikes. We crafted detailed mood boards and scripts aligned with these industry rhythms to ensure message consistency and relevance.
EXECUTION
Our team meticulously produced and refined this content to uphold high-quality standards, integrating SEO best practices like targeted keywords, strategic hashtags, and optimised metadata to enhance organic discoverability and reach. Ongoing performance analytics enabled us to optimise our strategy and replicate successful content patterns.
RESULTS
We observed remarkable organic growth across all KPIs by harnessing trending reel concepts and optimising call-to-actions for audience interaction. Leveraging trending reel formats enabled us to align with popular content, driving heightened engagement, interest, audience participation, and community building.
TAKEAWAYS
Our strategy for Bohiyaanam Talent Solutions exemplifies how a well-crafted social media strategy can drive remarkable organic growth and audience engagement. By tapping into trending reel concepts and capitalising on key industry events, we successfully amplified their online presence and strengthened brand connections. We surpassed expectations with a focus on quality content and data-driven refinement, cementing their position as leaders in the IT staffing and HR consultancy sector.
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