Pawsitive Impact: Transforming Karma Foundation's Social Media Presence
Process
Karma Foundation is a beacon of hope for stray animals, providing critical medical care, safe shelter, and adoption services. This animal charitable hospital and NGO is committed to enhancing the lives of animals through dedicated care and advocacy.
OBJECTIVE & GOAL
Our objective was to enhance the Karma Foundation's online visibility and deepen community engagement by focusing on effective social media campaigns and content marketing. Our aim was to increase awareness about animal welfare, stimulate consistent organic donations, and build a stronger, more supportive community for the foundation.
APPROACH
Karma Foundation witnessed decreased social media engagement, public awareness about their efforts, and inconsistent online donations. To tackle these challenges, we implemented a comprehensive approach that combined content strategy with targeted paid advertising.
PLANNING
Our execution began with a comprehensive discovery and planning stage, during which we thoroughly analysed the Karma Foundation's existing social media presence, audience demographics, and competitors. This informed our strategy development, during which we crafted a detailed social media strategy aligned with the foundation's goals.
CONTENT CREATION
We designed engaging and informative materials for content creation, including graphics, videos, and stories tailored for Instagram, Facebook, and LinkedIn. These platforms were chosen for their ability to reach diverse audience segments and drive engagement. Each piece of content was crafted to resonate with the audience and highlight the foundation's mission.
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IMPLEMENTATION
During the implementation phase, we executed the social media plan with precision, using real-time analytics to adjust tactics and optimise performance. We also utilised UTM links via Bitly to track campaign effectiveness and used Linktree to streamline donation link updates, ensuring a seamless user experience for our audience. Throughout the campaign, we regularly monitored social media metrics to track progress and make data-driven adjustments to improve results continually.
RESULTS
Engagement metrics, such as likes, shares, and comments, saw a significant uptick, reflecting the community's growing interest and involvement. Our efforts to raise awareness were also successful, evidenced by a notable increase in follower count across all platforms.
RESULTS
Instagram followers grew by 11.1%, indicating effective engagement tactics. Moreover, donations received through social media campaigns markedly improved, showcasing the direct impact of our strategies. On Facebook, Karma's reach increased by 1.9K, representing a 70.6% growth.
STATISTICS
TAKEAWAYS
The success of the Karma Foundation's digital marketing campaign is a testament to the transformative power of a well-executed social media strategy for non-profits. By increasing engagement, raising awareness, and driving donations, we not only enhanced the foundation's online presence but also empowered it to better fulfil its mission. This journey from decreased engagement to a thriving online community is a source of inspiration for all those interested in the potential of social media marketing for social causes.
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